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Tag Archives: Brand DNA

Orientation at a brand / Photo: Pixabay, Unsplash

BRAND DNA – THE COMPASS TO A SUCCESSFUL FUTURE FOR YOUR COMPANY

BusinessBy Team SR Travel21. February 2017Leave a comment

Claudia Seifert is Managing Director of Greiter & Cie and she specialises in brand development and leadership. We asked her what exactly the term “brand DNA” means and why it is so important for an entrepreneur to know his companies own DNA and how it can be revealed.

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